Walder,Werber launches marketing campaign for "Tic Tric Trac
Walder, Werber has launched a cross-media marketing campaign for the «Tic Tric Trac» office complex, which consists of three buildings.
The large office building complex in Zurich-Binz offers 28,000 square meters of floor space. Companies and brands such as KPMG, Viu Eyewear, Clear Channel, Felfel and Ventoo are already tenants in the "Tic Tric Trac".
To market the business premises, the agency developed a campaign to convey that there is a lot of fun to be had at work in the "Tic Tric Trac". This is because the building complex and the area with versatile outdoor spaces also offer various zones for lifestyle and encounters in addition to work.
The performance camping will focus on a series of comedy spots shot directly on the premises of "Tic Tric Trac" and in its environment.
Responsible for marketing: Partner Real Estate and Fischer Immobilienmanagement. Owner: Swiss Life. Responsible at Walder,Werber: Sandro Walder (overall direction); Anna Kindlimann, Stefan Moeschlin (creative direction); Stefan Moeschlin, Flurina Decasper (text); Lea Baldinger (art direction); Corsin Kessler (DTP); Michael Döös (animation); Julia Müller, Elisa da Costa (consulting); Nicolas Hässig (programming). Film production: Marty | Trezzini.
