Virtue Switzerland creates the A-Z of football for Adidas and FC Basel
Virtue Switzerland, Vice's creative solutions agency, has produced a social media video for Adidas Switzerland and the reigning Swiss soccer champions, FC Basel, that showcases soccer and the emotions it evokes in all their facets.
"With this content, we wanted to create a format that is unparalleled in Switzerland - in line with our #HereToCreate campaign. The video shows King Football in all its facets in the setting of FC Basel. We are very pleased with the result," said Marius Kienzler, Adidas Switzerland, Sports Marketing Manager Football, in a statement.
In 26 vignettes ranging from fast-paced to intimate, which chronologically form an alphabet, FCB professionals such as Matthias Delgado or Michael Lang as well as the Basel youngsters show what skills they have on the ball - but also what distinguishes them as individual personalities.
"The production of this social video was an affair of the heart for Virtue, because it embodies what we stand for and believe in: culturally relevant stories that ultimately really capture the audience's interest through unconventional and new perspectives," says Christian Brütsch, Head of Client Services Virtue Switzerland.
FC Basel fans have already had their first taste of the realization. On April 22, the teaser for the film was shown during the home match break. Since yesterday, May 14, the entire version has been distributed via the owned channels of FC Basel and Adidas.
Responsible at Adidas Switzerland: Marius Kienzler, Sports Marketing Manager Football. Responsible at FC Basel: Franziska Lütte, Head of Sponsoring Services. Responsible at Virtue Switzerland: Christian Brütsch, Head of Client Services (overall responsibility). Responsible at Hillton: Kris Lüdi, Director/Editor.
