Viaduct shows the longest tree top walk in the world for Laax
Viaduct developed the branding and launch campaign for «Senda dil Dragun.» The campaign focuses on the world’s longest treetop walk and a nature experience for the whole family.
The Dragon Trail, in Rhaeto-Romanic "Senda dil Dragun", is the longest treetop trail in the world. This year-round nature and digital experience fascinates young and old, even in winter. Since its opening in summer, over 80,000 visitors have already explored the Laax forest from a new perspective.
The appearance of the "Senda dil Dragun" was integrated into the image of the Laax brand and given an independent character through a clear visual language. In the launch campaign, a bridge was created between the longest trail and the experience for the whole family. This bridge was implemented via image, moving image, text, format and implementation forms.
The campaign was seen on posters, advertisements and various digital channels.
