Do not miss the connection with the concrete art
Ruf Lanz artfully connects two Zurich institutions: the Museum Haus Konstruktiv and the VBZ.
The Haus Konstruktiv in Zurich is the only museum in Switzerland that cultivates Constructivist-Concrete art. Its representatives include Max Bill, Camille Graeser, Richard Paul Lohse and Verena Loewensberg. It is one of the most important Swiss contributions to art history.
For five years, Ruf Lanz has been getting the Haus Konstruktiv talked about beyond the inaugurated art circles: with trenchant campaigns that have won numerous national and international awards, including a Film Lion in Cannes. Now follows another concise appearance. Because many people have not been to the museum for a while due to corona, the message is: don't miss the connection to concrete art.
The campaign is strikingly staged using the streetcar lines that lead to Haus Konstruktiv. This is because the museum is centrally located between Paradeplatz and Stauffacher in the former Selnau substation and is easily accessible by public transport. With the streetcar line images, which are inspired by constructive-concrete artworks, Ruf Lanz connects the two Zurich institutions Haus Konstruktiv and VBZ in a surprising way.
Five motifs appear in selected print titles, on streetcar posters, on postcards, and in social media. On the one hand, they are independent of time, on the other hand, they make concrete reference to the respective current exhibition. Currently, Haus Konstruktiv is presenting a solo exhibition of the Argentinian-British artist Amalia Pica, winner of the Zurich Art Prize 2020, and the first Swiss retrospective of the Belgian painter Léon Wuidar.
Responsible at the Museum Haus Konstruktiv: Sabine Schaschl (Director and Chief Curator), Flurina Ribi Forster (Press, Marketing & Public Relations). Responsible at Verkehrsbetriebe Zürich: Silvia Behofsits (Head of Corporate Communications), Jörg Buckmann (Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Catherine Martin (Art Direction & Illustration), Armin Arnold (DTP), Lara Cavelti (Consulting).
