VBZ and Ruf Lanz bring the colors of Zurich Pride to the streets anyway
The Zurich Pride Festival had to be cancelled due to Corona. VBZ and Ruf Lanz have nevertheless dedicated a subject to the event.
On Saturday, June 20, the Zurich Pride should have taken place, the biggest queer event in Switzerland. Unfortunately, this year's Pride had to be cancelled due to the corona virus, which is why VBZ cannot bring anyone to the event.
However, this year's motto "Show your colors against hate" does not lose its importance. Because physical and mental violence, discrimination and stigmatization are still part of everyday life for the LGBTIQ community.
That's why the VBZ bring the colors of Zurich Pride to the streets in their own way. And declare their support for a tolerant, open and colorful Zurich. On full-page ads in 20 minutes as well as on social media. The action is supported by a Article on Vbz.jobsin which VBZ draws attention to the company's own LGBTIQ association "Pink Line".
Responsible at VBZ: Jörg Buckmann (Head of Corporate Communications a. i.), Elina Fleischmann (Deputy Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser, Mario Moosbrugger (Art Direction), Markus Ruf (Text), Miro Poffa (Consulting), Armin Arnold (DTP).
