Valencia for Feldschlösschen: Castle box and promo for Swiss Beer Day
To mark Swiss Beer Day, Valencia Kommunikation has designed Feldschlösschen’s new Schlossbox and is simultaneously promoting the new Feldschlösschen Brewing World in Rheinfelden with a contest.
The Feldschlösschen brand is not just a marketing gimmick. The landmark from Rheinfelden is alive, and brewing actually takes place in the castle. It has a strong connection to the region, and the Swiss beer brand wants to bring this closer to beer lovers along with its great brewing expertise.
One lock box for all
Feldschlösschen has designed a Schlossbox for this purpose. It is a Selection Pack containing a selection of the best products from the Schloss brewery. The 4 cans of 50 cl each and 4 bottles of 33 cl each represent the brand's diverse beer range and are intended to show just how much brewing tradition and brewing art Feldschlösschen has.
Castle tour to win
In order to also bring people to the new Visit Center and thus make it possible for beer lovers to experience the castle brewery, Feldschlösschen is giving away 2000 x 2 tours of the new Feldschlösschen Brauwelt. The winning codes are printed on flyers included in the Castle Box and can be entered online at Brauwelt.ch. The opening of the new Feldschlösschen Brauwelt will be celebrated in spring 2020.
Packaging design and promotional flyer
Valencia Kommunikation was commissioned to design the special Schlossbox container for Swiss Beer Day at the end of April. The aim was to ensure the brand's distinctiveness and to highlight the castle, where beer is actually brewed, as a landmark of Feldschlösschen. The competition is communicated concisely on the packaging. In addition, a flyer with the winning codes for the castle tour is included in the packaging. This was also designed and implemented by Valencia.
Responsible at Feldschlösschen: Milica Cekic (Junior Brand Manager Feldschlösschen). Responsible at Valencia Communication: Simone Fluri (Creative Director); Mirjam Müller (Consultant); Corinne Winter (Junior Consultant); Sebastian Refardt (Senior Copywriter); Nadine Gschwend (Art Director); Béa Otto (Art Director); Emanuel Plüss (Head of Polygraphic Department); Joëlle Puglisi (Polygrapher).
