USP Partner implements retail activations for Feldschlösschen
The full-service marketing agency USP Partner AG has designed and implemented eye-catching point-of-sale (POS) promotions at Coop for three brands of Feldschlösschen Getränke AG—Feldschlösschen Alkoholfrei, 1664 Blanc, and Pepsi Zero Sugar.
This year, USP Partner AG developed creative and interactive POS activations for Feldschlösschen Getränke AG to bring the brands Feldschlösschen Alkoholfrei, 1664 Blanc and Pepsi Zero Sugar to life directly at the point of sale. Feldschlösschen non-alcoholic presented its expanded hiking range with tastings and a digital competition.
1664 Blanc invited to an individual cover shoot and offered a stylish bar to enjoy the French beer.
Pepsi Zero Sugar celebrated its rebranding with a soccer tippkick tournament and relied on strong brand staging
The campaigns ensured a high level of attention, tasting opportunities and incentives to buy directly at the POS. USP Partner AG once again demonstrated its expertise in the development and implementation of successful retail activations.
Responsible on the client side at Feldschlösschen Getränke AG: Jeannine Grossmann (Senior Brand Manager 1664 Blanc), Patrizia Heinimann (Brand Manager Feldschlösschen Alkoholfrei), Carlo Wolf (Customer Development Manager & Sales Business Analyst), Massimo Galvani (Customer Development Manager. Responsible on agency side: USP Partner AG (overall project responsibility including concept, creation, planning and realization), warp GmbH (creation and realization of the digital implementations)
