True Story and ERZ: Züri meets
As part of an anti-littering awareness campaign for ERZ, True Story conceived and produced 16 videos for Instagram and TikTok. Key message: No littering – Züri trifft.
The target group was in particular Gen Z from the Zurich area - after all, littering is primarily a going-out and party phenomenon. This is particularly evident in the warm summer months at the littering hotspots around the Zurich lake basin and at Letten. In order to reach the target group, young credible creators on TikTok and Instagram were enlisted on the one hand. The creators visited the littering hotspots in Zurich and involved the local population in a playful way. On the other hand, ERZ employees joined in the campaign. They showed with a wink how they are confronted with littering in their daily work.
In terms of content, ERZ's red wheeled containers, which can be found around the Zurich lake basin, took on a central role in the videos. These make waste disposal child's play, as they can be rolled easily and conveniently to the party venue on the lake.
Gen Z's reactions to the video campaign were positive across the board, as evidenced by comments on social media. The campaign also sparked a lively discussion about littering on Tiktok and Instagram.
In terms of reach and interaction, some of the videos also far exceeded expectations. The videos on TikTok and Instagram reached a total of 7,926,500 views, 58,891 likes and generated 556 comments.
Responsible at ERZ: Maria Colon (overall responsibility). Responsible at True Story: Lukas Horst (project management), Norbert Rieger, Nishant Dixit, Samuel Gomes, Luca Steiner (concept & production), Michel Bognar, Miriam Beck (both social media)
