Trading? Better celebrate than despair
TBWA\Zurich has developed an online campaign for Cash.ch's trading platform.
The Swiss are emotional when it comes to money. This can also be felt when banks send out account and custody account statements for tax returns in January, which must be submitted by March at the latest. The financial portal Cash.ch used this fact for an online campaign aimed specifically at traders.
Cash.ch is the most visited portal in the financial sector in German-speaking Switzerland with 40,000 users every day. In addition to well-founded facts from the economy, Cash offers trading at a low flat rate.
Under the slogans "It's not just you who despair at high fees, your money too..." and "It's not just you who celebrate easy trading, your money too...", we made banknotes act emotionally. According to the press release, the successful online campaign was developed by the disruption agency TBWA\Zurich for the financial portal Cash.ch.
Responsible at Cash: Silvan Franchetto (Head Marketing). Responsible at TBWA\Zurich: Bruce Roberts, Manuel Wenzel, Angelo Sciullo, Gaston Filippo, Felix Freese (creation), Stephan Lanz, Caroline Büchner (consulting).
