TKF promotes new MFIT subscription
Strength, determination, team spirit, and balance: The MFIT fall campaign is really ramping up the hype—both offline and online—for the new, surprisingly affordable membership. The fitness center brand from Migros Ostschweiz developed the new campaign in collaboration with TKF Kommunikation & Design.
True to MFIT's motto "Focus on the essentials," the campaign also concentrates on the most important thing. And here, that is undoubtedly the really strong price. The campaign draws attention to the new offer on posters, online, and in mailings. Announcements in Migros stores and special promotions at train stations give the campaign even more power.
"A no-frills offer must also be communicated directly and without frills in terms of design. Then it reaches the target group," says Alexander Fürer, Head of Strategy at TKF. The image details are chosen close, they show the diversity of fitness goals and thus also of active and health-conscious people.
After two weeks, Christina Kehl, marketing consultant at Migros Ostschweiz, can draw an initial conclusion: "The reactions show that the messages meet the needs of the target group. The new campaign is a perfect fit for us."
Responsible at Migros Ostschweiz: Christina Kehl (Marketing Consultant), Kathrin Habegger (Marketing Assistant). Responsible at TKF: Alexander Fürer, Tim Stockmar, Matthias Eberle (creation) and Sandra Sigrist (consulting).
