Thjnk Zurich and Ochsner Sport let athletes fall from the sky
With the integration of SportXX—and thus 24 new stores—Ochsner Sport reinforces its tagline, «Switzerland is our playground.» Thjnk Zurich underscores this with an updated branding campaign.
Sports enthusiasts can now discover the Ochsner Sport range in 100 stores across Switzerland. This innovation pays tribute to the claim "Switzerland is our sports ground", which has been in place since 2019.
The platform is therefore being recharged with an image campaign. The film shows the special attraction that Switzerland exerts on athletes. Its diverse landscape - from dense forests and green meadows to eternal snow - makes it the perfect arena for any sport. Snowboarders, bikers, runners and other athletes set off from the vastness of space. Their destination: the Swiss sports arena.
A print and (D)OOH campaign is being launched alongside the film. The motifs show the vastness and beauty of Switzerland and invite you to discover it for yourself - whether on skis, a bike or in running shoes.
Responsible at Ochsner SportMarco Greco (Head of Marketing), Patrizia Fiechter (Team Leader Classic Communication), Claudio Keist (Team Leader Content & Social Media). Responsible at Thjnk ZurichAlexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Josephine Jeanguenin (Graphic Design), Andrea Bison (GF Consulting), Andrea Häfliger, Roxane Bründler, Cornelia Nünlist (Consulting), Gordon Nemitz (GF Strategy). External partnersHillton (Production), Mona Bertschinger, David Bertschinger Karg (Executive Producer), Mischa Rozema (Director, Jan Mettler (DOP), Jingle Jungle (Sound Studio).
