Thjnk Zurich and Migros advertise the region with wanderlust
Under its in-house label «From the Region. For the Region,» Migros sells over 10,000 products from regional farms and family-run businesses. The latest film by Thjnk Zurich promotes this regional connection through a feeling that’s atypical for this product category: wanderlust.
Probably every child has dreamed of leaving home and discovering the big wide world. Based on this insight, the current film by Thjnk Zurich tells the story of a peasant girl who longs to travel far away. One day, she climbs onto a delivery van as a stowaway and hides among the fruit and vegetables. But she doesn't get very far - the van only covers the short distance from the farm to Migros. This is a way of drawing attention to the largest regional range in Switzerland, the products with the Migros label "From the region. For the region." label.
The film will be shown on TV and on social media. A short online video also promotes the range of regional fruit and vegetables. In addition, a separate moving image clip was developed for the TV sponsorship "SRF bi de Lüt" and RTS "Passe-moi les jumelles", which playfully stages a regional delivery of goods.
Responsible at Migros: Rémy Müller (Head of Marketing & Communication), Frédéric Zürcher (Head of Campaigning & Sponsoring), Désirée Strassmann (Head of Campaigning), Bojana Taraba (Project Manager Campaigning), Simone Blaser (Head of Media). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Johannes Gorsboth (Text), Mara Schwegler (Art Direction), Andrea Bison (GF Consulting), Anne Klein, Claudia Ziltener (Consulting), Gordon Nemitz (GF Strategy). External partners: Czar Film (production), Samir Mallal (director), Jingle Jungle (sound studio).
