Thjnk Zurich and Denner live the good life
Thjnk Zurich's new image campaign for Denner pays tribute to the good products at good prices at Denner. The weekly Denner promotions mean you can fill your shopping basket week after week, even if there's sometimes a little less in your wallet.
The current economic situation means that consumers' purchasing power is declining. Because of this situation, the current Denner campaign again emphasizes the discounter core of the brand. After dramatizing the physical proximity of the now more than 860 stores throughout Switzerland in the last two years, the aim now is to show that with Denner products and the many promotions, you can live a good life even in worse times.
In the new film, the everyday life of an aged grand dame and her loyal servants is shown. The lady was once rich. But the best days are long gone. The estate is run down, the car is just a rusty heap of tin and the tennis court looks more like a tennis court. And yet the lady is still living "the good life". Because her longtime companion spoils her every day with top-class dishes using ingredients and products from Denner.
The two protagonists sing to Peggy Lee's classic "Ain't we got fun" directly into the camera and thus even more directly to the target group in front of the screens. The lyrics are always humorously underscored with appropriate scenes.
The film will be shown in theaters, on TV and online in various versions and lengths. The two ladies will accompany Denner's communication again and again. For example, they will also host the weekly promotions and advertise specific products and promotions in short formats.
Responsible at Denner: Rémy Müller (Head of Marketing Communications & E-Commerce), Pascal Trütsch (Deputy Head of Marketing Communications). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd (Creative Direction), Lukas Frischknecht (Art Direction), Josephine Jeanguenin, Xenia Marty (Graphic Design), Andrea Bison (GF Consulting), Cornelia Nünlist (Consulting), Benjamin Calcott (Agency Producing), Gordon Nemitz (GF Strategy). External partners:inside: Ali Ali (Director), Pierre Mouarkech (DoP), Hillton (Production), Neda Zag, Tobias Wilhelmer (Editing), Twenty Below Music (Music Composition), Jingle Jungle (Recording Studio), JBW Media (Media).
