Thjnk Zurich: With the organic bud, everything is allowed at home
In the latest umbrella campaign for Bio Suisse, the Zurich-based agency Thjnk shows what really matters when it comes to food.
Bio Suisse has been setting standards for people, animals and nature with its Bio Bud since 1981. Since 2016, the organic organization's communication has been shaped in collaboration with Thjnk Zurich. Consumers can be sure that everything really is organic when they buy products with the Bio-Bud label. This is because the label is only applied to products that are produced according to the strictest guidelines - without synthetic chemical pesticides, without flavorings and colorings and with animal welfare as a priority.
In order to focus consumers' attention on the Bio Suisse Bud at the point of purchase, Bio Suisse is consciously moving away from the usual "farmyard romance" in its new image campaign and reaching people where they find themselves every day: in their very individual eating and cooking habits.
Six short films show everyday situations that demonstrate that it doesn't matter how, where or when food is eaten or cooked - what matters is that products with the organic bud are used. For example, one film shows the almost painful moment when spaghetti is cut. Or a woman who creatively protects herself from crying while cutting onions. The resolution of the commercials is always the campaign motto: "The main thing is organic buds". Because in the end, that's all that matters.
The first three short commercials can now be seen on TV and on various online platforms. The campaign will be continued in spring 2025 with three more films. In addition, the digital advertising material and the accompanying microsite offer in-depth insights into the benefits of the organic Bud.
Responsible at Bio Suisse: Timo Pekgüçer (Head of Marketing & Communication), Sylvia Gysin (Head of Marketing Communication), Andrea Bobst (Project Management), Corinne Jermann (Digital Marketing). Responsible at Thjnk Zurich: Alexander Jaggy, Pablo Schencke (GF Creation), Lukas Amgwerd, Lukas Frischknecht (Creative Direction), Josephine Jeanguenin (Art Direction), Anna-Fiona Geller (Text), Andrea Bison (GF Consulting), Andrea Häfliger, Cornelia Nünlist, Roxane Bründler (Consulting), Gordon Nemitz (GF Strategy), Fabienne Peyer, Carole Räber (Strategy). External partners: Plan B Productions (production company), HC Vogel (producer), Jessica Sonderegger (producer), Chris Niemeyer (director), Rafael Kistler (camera), Jingle Jungle (sound), Konnex (media), Sukoa (technical realization microsite).
