TBWA\Zurich for Coop: Bumblebee flight into the barbecue summer

The centerpiece of the Coop barbecue campaign created by TBWA\Zurich is a film that stages a perfect barbecue day from the point of view of a friendly, relaxed bumblebee. Together with the insect, viewers take a trip across town and country - musically accompanied by Mungo Jerry's song "In The Summertime," whose refrain foreshadowed Coop's "Tsch-Tsch" brooding sound.

Like the fire-breathing dragon and the hungry bear from the barbecue myths campaign 2022 the slightly clumsy bumblebee was also created by the CGI artists of Postoffice Amsterdam. Attracted by the aromatic scents of the barbecue, it finally flies to a safe distance around an idyllic barbecue round the campfire, observes the action with interest and bobs merrily along to the beat of the music. The Feelgood spot is meant to convey: No matter which "Tsch Tsch" you fly to, you can find everything for the perfect barbecue summer at Coop.

In the print motifs, the attractively arranged barbecue is shown in a realistic snapshot look. Other advertising media such as banners, bumpers, DOOH, POS measures and a radio spot round off the campaign, which starts on Monday.

Responsible at Coop: Sacha Zuberbühler (Head of Marketing Communications), Vanessa Finzer (Head of Advertising), Simon Bohnenblust (Head of Advertising Sales Promotion/Promotions), Benjamin Reiss (Project Manager Advertising Promotions/Sales Promotion), Stephanie Stähli (Project Manager FOOBY), Florian Lanovic (Head of Social Media/Online Campaigning), Michel Bannier (Project Manager Social Media), Oliver Pursell (Project Manager Social Media), Anja Nowak (Project Manager Online Campaigning), Simon Flatt (Head of Media), Karin Rieth (Head of Media Classic), Lukas Schmid (Project Manager Media). Responsible for TW MediaStephan Küng (Overall Responsibility), Manuela Brunner (Media Planning), Pearl Kathriner (Senior TV Planner), Damiano Vitali (Head of TV), Sven Däschner (Head of Online), Nina Hudetz (Online Media Planner), Aaron Salzgeber (Digital Campaign Manager). Responsible at TBWA\Zurich: Manuel Wenzel, Susanne Weeber, Michael Kathe, Jan Krohn, Susanna Fill, Naomi Gulla, Maude Mahrer, Severin Miszkiewicz, Nico Hediger, Massimo Dalla Palma, (Creation), Esther Ortega, Verena Rainer, Marija Suvajdzic, Ilenia Peluso, Estelle Ganz (Consulting), Carolina Alpiger (DTP). Responsible at Shining: Leonardo Sanfilippo (Executive Producer), Yanik Müller (Senior Producer), Christos Dervenis (Line Producer), Andreas Bruns (Director), Simon Drescher (DP), Michael Koch (Foodstyling), Randy Looser, Joel Tweitmann / Atelier Lohmann (Head of Art Departement), Pascal Holzer (Online Post Coordination Shining), Jan Murer (Onlining Shining). Jonathan Heyer (Photographer), Antonia Grosse (Production Management), Michèle Aschmann (Image Editing). Responsible at Postoffice Amsterdam(VFX): Guy van der Hoop (Producer), Boyo Frederix (Head of VFX), Ritchy Wattimena, Bram Buddingh, Bram Vleugel, Stijn Sanders (VFX), Patski (Grading). Responsible at HitMill: Fred Herrmann (Producer, Mix), Roman Camenzind (Executive Producer), Claudia Pfiffner (Project Management), Song by Mungo Jerry, Ray Dorset. Responsible at Cover Media: Baschi Thommen, Angelina Belintani (producer), Baschi Thommen, Stefan Sommerhalder, Rainer Ammann (sound recording and sound design).