Swissmilk and Tasty Pictures launch "Life in Motion" mini-documentary series
Through portraits of various athletes, Swissmilk and Tasty Pictures aim to motivate young adults to be more active.
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"Life in Motion" portrays different sports with athletes from the various regions of Switzerland. The protagonists are accompanied up close and give a very personal insight into their way of thinking and dealing with pressure, success, but also defeats.
They tell how they got into their sport, how they train, keep fit and what nutrition helps them to give their all every day. A total of six film portraits, each with three episodes, will be produced this year.
Swissmilk is committed to promoting a healthy and balanced diet. Another goal of the online campaign is to inspire young adults and motivate them to increase their physical activity.
The films will be placed on YouTube and distributed via the current social media channels. In addition, the films will be integrated into the "moove with swissmilk" theme world in the form of editorial articles.
Responsible at Swissmilk: Patrik Zurlinden (Head of Department Nutrition & Culinary, overall responsibility);, Nadia Leuenberger (Project Manager Nutrition, Recipes & Culinary). Responsible at Tasty Pictures: Sean Fee (Director & DoP); Pascal Duschletta (Producer); Lea Fee (Executive Producer); Juergen Kupka (Grading); Efentwell (Titles); Lawrence Greenwood & Ben Talbot-Dunn (Music).
