Swisscom and Wirz look to the networked future with "Shift
With «Shift,» Swisscom and Wirz explore how digital technologies are already changing the future of work, transportation, and entertainment today. At the heart of the new content platform is a web series that entertains without sacrificing depth.
Ozan Polat - think tank founder, comedian and digital jack-of-all-trades - takes viewers on a journey to experts and innovative Swiss players who are all shaping the digital transformation. In the first episode, "Never again monotonous work?" he tries wasabi arugula harvested by a robot arm, discusses people's creative capital with futurologist Georges T. Roos and falls in love with a small humanoid robot named Nau.
Inspire instead of instruct
Around the web series, Wirz has created a visual identity, add-ons like an Instagram filter as well as a Landing page with further articles. A common thread runs through the storytelling, not only visually but also in terms of content: A modern and powerful network is the basis for being able to implement innovative ideas.
"Shift" is a content platform that Swisscom can continue to build on in the future to get people excited about digital opportunities, Wirz writes in a statement. "We want to show people the opportunities of the connected world. With 'Shift,' we can show what is already possible today thanks to intelligent networking and how it can improve our everyday lives. At the same time, the format offers space to also address doubts and inhibitions," explains Pascal Morgenthaler, Swisscom Storytelling & Content Marketing Communication.
"Shift" has been online since the end of October. The third episode will be released on Friday.
Responsible at Swisscom: Pascal Morgenthaler (Storytelling & Content Marketing Communication), Nathalie Maibach (Producer). Responsible at Wirz: Cosima Lang, Adrian Schräder, Sebastian Sele, Francesca Kleinstück (storyline); Artur Faria, Luigi Vitiello, Nicola Willi (creation); Björn Bippus-Bender (XLAB); Fabienne Belci, Eva Bachmann (consulting); Thomas Peller, Angelo Mabellini (media realization); Erasmo Palomba (agency producing). Responsible for Get Some Popcorn (Film Production): Dominik Bauer (director); Raphael Fischler (camera/editing); Marco Frei (camera); Deborah Rhyner (editing); Simon Pittet, Christian Jäggi (lighting); Désirée Wismer (production).
