Swissbau builds on Yellow
Messe Schweiz turned to Yellow’s expertise to provide communications support for the most important multi-sector trade show in its portfolio. The activities centered on a visitor campaign that highlighted the «restart» of the event at its full scale and Swissbau’s role as the leading platform for the construction and real estate industries in Switzerland.
Swissbau 2024 took place from January 16 to 19. After the trade fair had to be held in a condensed version in 2022 due to the pandemic, this year it once again lived up to its reputation as the leading trade fair for the construction and real estate industry. With new opportunities for presentation and collaboration, Swissbau has further expanded its core role as an interdisciplinary event and networking platform. Over 600 exhibiting companies and organizations and more than 50,000 visitors reflect the popularity of this industry meeting place.
For the communication of Swissbau 2024, those responsible at Swiss Exhibition relied on the expertise of the Basel agency Yellow. The claim "Building Future Together", which was developed in a joint process, and the internal motto "Bold & Red" formed the basis for visitor advertising.
The result is a campaign that focuses on the important exchange between thinkers and doers and is intended to show that Swissbau brings together the who's who of the Swiss construction and real estate industry. The messages were disseminated in advertisements, banners, online ads in specialist publications, via Google, programmatic advertising and on social media. The Yellow team also took on tasks in the areas of trade fair communication and signage.
Responsible at Swiss Exhibition: Ruedi Pfander (Brand Director Swissbau), Claudia Ries (Marketing & Communications Manager Swissbau). Responsible agency: Yellow, Basel.
