Studioaulac for Zeller: When pollen flies, the message has to be right
Just in time for the start of hay fever season in March, the Romanshorn-based company Max Zeller launched an eye-catching campaign for «Zeller Hay Fever.» Studioaulac was responsible for the campaign’s execution.
Just like fashion, hay fever is subject to intense seasonal fluctuations. The testimonial campaign picks up on this theme and humorously visualizes the classic symptoms, such as tingling and itching. The measures were developed by Studioaulac, which is based on Lake Constance.
The subjects can be seen in various digital channels - including DOOH, social media feeds, stories and reels. The campaign is complemented by programmatic advertising with contextual targeting, direct buys and traditional ads in German- and French-speaking Switzerland.
Vresponsible at Zeller: Johanna Rudolph, Rahel Natterer, Yulia Kirschner. Responsible for Studioaulac: Burghard Drews.
