Studio Wurst plays with ironic prejudices about students for WOZ
WOZ offers students a discounted subscription—an offer that Studio Wurst is now promoting through various initiatives that address common stereotypes: lazy, broke, and unwilling to work.
Lazy, broke and no idea of "real" work are common prejudices against students. Figures from the Swiss Federal Statistical Office prove that this prejudice is wrong: 73 percent of students in Switzerland are gainfully employed during their studies. WOZ debunks this prejudice with pictures full of irony, portraying students doing their part-time jobs and showing in a funny and exaggerated way the strains involved.
WOZ does a lot of editorial work on the topic of work, identifying unequal power relations there and following trade union disputes around the world - thus highlighting possible approaches to empowering precarious workers to stand up for themselves. The campaign will be promoted in an initial phase with a sampling at various universities, poster displays at the respective universities and print advertisements.
Responsible at WOZ: Claudia Gillardon, Camille Roseau. Responsible at Studio Wurst: Pedro Moosmann and Nino Zuberbühler. Photography: Dan Cermak.
