Studio Thom Pfister: Aesthetic appeal for Coiff Your Success
The Thom Pfister Studio has created a campaign for Coiff Your Success that calls for love and respect during these difficult times—and for people to maintain social distancing.
The campaign designed by Studio Thom Pfister for Bern-based hairdresser Pino Zinna makes a positive and urgent appeal for correct behavior in times of coronavirus.
Typography as a protective shield
The not quite finished faces show vulnerability and are interwoven with the typography. Placed on the outlines of the faces, the font is distorted not only into statements such as Love, Peace or Stay Safe, but also into a protective mask that stands for keeping your distance and staying at home.
Responsible at Coiff Your Success: Pino Zinna. Responsible agency: Studio Thom Pfister.
