Studio Thom Pfister: Aesthetic appeal for Coiff Your Success
Studio Thom Pfister has created a campaign for Coiff Your Success that calls for love and respect in these difficult times - and to keep your distance.
The campaign designed by Studio Thom Pfister for Bern-based hairdresser Pino Zinna makes a positive and urgent appeal for correct behavior in times of coronavirus.
Typography as a protective shield
The not quite finished faces show vulnerability and are interwoven with the typography. Placed on the outlines of the faces, the font is distorted not only into statements such as Love, Peace or Stay Safe, but also into a protective mask that stands for keeping your distance and staying at home.
Responsible at Coiff Your Success: Pino Zinna. Responsible agency: Studio Thom Pfister.
