Spinas Civil Voices for Pro Natura - with nut allergy sufferers and moustache wearers
The latest installment of Pro Natura’s campaign also uses humor to connect a diverse range of people with the diversity of Switzerland’s natural world.
The image campaign of the Swiss nature conservation organization is entering the autumn with new motifs. Once again, it playfully combines popular culture with Swiss nature in order to raise awareness and motivate more people to protect it.
So nut allergy sufferers can campaign for the squirrel to continue hiding all the nuts safely. And trend-conscious facial hair enthusiasts will be pleased that the moustache is back, just like the bearded vulture.
There is also a Image videowhich shows with emotion how people work on behalf of nature to protect it.
According to a representative survey by gfs, Pro Natura is already in first place by far in terms of unaided awareness among nature conservation organizations after the first wave of the campaign. The campaign also scored above average in terms of popularity thanks to its humorous approach.
The fall wave is rolling across Switzerland on billboards, DOOH, display ads and social media.
Responsible at Pro Natura: Markus Arn, Nicolas de Roten (Project Manager Campaigns). Responsible at Spina's Civil Voices: Beat Egger, Steph Huwiler, Nicolas Stark, Soraya Janser, Mirko Cresta (creation), Conny Geibel (strategy, consulting); Sergio Beti (litho).
