Spina's Civil Voices: All together for Swiss nature
In Pro Natura’s current campaign, Spinas Civil Voices aims to connect a diverse group of people with the diversity of Switzerland’s natural world. The campaign uses humor to inspire people to get involved.
Pro Natura is launching a nationwide image campaign for World Biodiversity Day. In this way, the organization wants to continue to be perceived as the most important non-governmental player in practical nature conservation. At the same time, the aim is to motivate the population to work with Pro Natura to protect and maintain natural habitats. After all, biodiversity is under increasing pressure.
But instead of crisis communication, the campaign idea of Spinas Civil Voices relies on motivation through humor: Pro Natura calls on groups of people in the name of Swiss nature to stand up for a species that suits them.
Morning grouches are invited to stand up for the dormouse. Or shopping queens for the lady's slipper. Or fans for the star. In addition, the small and large beauties of nature are strikingly depicted.
On the landing page Pronatura.ch/welcome people can find a variety of ways to get involved in Swiss nature - from being nature-friendly to getting involved.
The campaign starts with ten subjects in three national languages. The measures can be seen on posters, DOOH, display ads, online banners and social media ads. There is also an embedded radio spot on SRF.
Responsible at Pro Natura: Markus Arn, Nicolas de Roten (Project Manager Campaigns). Responsible at Spina's Civil Voices: Miriam Fischer, Beat Egger (idea), Steph Huwiler (CD), Soraya Janser, Mirko Cresta, Nicolas Stark (AD/graphics), Beat Egger and many more. (text), Conny Geibel, Corinne Bucher (strategy, consulting), Lorenz Spinas (overall responsibility); Sergio Beti (litho).
