Simon Kümin creates pension advertising without yacht images for Genève Invest
Genève Invest wants to gain awareness and new customers in German-speaking Switzerland. That's why the asset manager commissioned copywriter Simon Kümin with a headline campaign via TX Group Commercial Publishing.
It was also required that the full-page ads catch the eye and provoke reactions - but in a smart way. The campaign therefore refrained from showing successful people on a yacht or in front of the fireplace in their third-floor apartment. Instead, around 30 subjects were created, which are currently being published in various TX Group newspapers (Tages Anzeiger, BaZ, BZ, The magazine, SonntagsZeitung, Finance and economy) appear.
The advertisements lead to the landing page Geneveinvest.ch/anlegen, which was technically implemented by Toweb.
Responsible at Genève Invest: Helge Müller (Founder & Chief Investment Officer), Sarah Koros (Portfolio Manager). Responsible at TX Group Commercial Publishing: Christian Lüscher (overall responsibility), Sandro Raschle, Franziska Walser (design). Responsible at Toweb: Jesper Olsen (CEO), Demien Šokman (Frontend). Responsible at Simon Kümin Text & Concept: Simon Kümin (Text & Concept).
