Silverspot keeps the library quiet with Carmol
Silverspot has produced a new TV commercial for Carmol, a product of Iromedica. The 20-second video aims to break out of the classic pharma spot style with a bit of humor.
It's certainly happened to everyone that their stomach starts rumbling at an inopportune moment. In a library, for example, this can be particularly unpleasant. In the TV commercial, a librarian - anxious to keep things calm - takes the initiative and brings the gentleman concerned a bottle of Carmol, which is supposed to provide immediate relief.
"We wanted to show an everyday situation spiced up with a bit of humor," says Remo Civatti, Managing Director at Silverspot "If a smile crosses the client's lips at the end, we have achieved our goal," adds Creative Director Nicolas Vonlanthen.
The TV commercial has been broadcast in German, French and Italian on various channels since the beginning of January 2020.
