Bring Swiss to Austria
Freicom developed a Switzerland campaign for Lech Zürs Tourism. Through videos, the campaign website, and a digital programmatic advertising campaign, they get the core message across clearly and concisely.
Why go far away, the good things are so close! This is especially true for the vacation region of Lech Zürs am Arlberg, which is virtually on our doorstep. So how do you bring the Swiss to our neighbors in Lech? Freicom has developed a campaign that doesn't beat around the bush: multiswissinlechzuers.ch
Schwiizerdütsch
In the three campaign films, Swiss people are addressed in their own language, and claims are made in Swiss German on the campaign website. And the fact that the campaign films deliberately come across with a fine touch of humor is intentional. "S Skifahre hät me do erfunde," says the Swiss woman after her downhill run in Lech.
https://www.youtube.com/watch?v=-W3ecuMQi9A
https://www.youtube.com/watch?v=lYrezgz1xQs
https://www.youtube.com/watch?v=qd0dAULyP6k
New ways
Lech Zürs and Freicom have also broken new ground in the delivery of the campaign. Instead of being present on billboards and in ads, banners are placed digitally via a programmatic advertisisng campaign that books users rather than channels. The targeted Aargauer, for example, who is on the New York Times platform, will also see the campaign on the NYT website.
Three years term
For three years Lech Zürs want to be present in Switzerland with this campaign. Three more films will be produced for the 2017 summer campaign. And in the two following years, the campaign will be further developed and rolled out with additional film ideas.
Responsible at Lech Zürs Tourism: Germana Nagler (Deputy Tourism Director); Nicole Trinker (Marketing); Markus Hahn (Marketing). Responsible at Freicom: Karin Fagetti (overall project responsibility); Patrizia Fani (creation and graphics); Nina Boschetti (polygrapher) Iris Meyer (consultant). Film production: Media Zoo. Sound: Tonzoo. Web programming: Visions.ch.
