Dirty instead of cute
OceanCare is launching a new campaign to promote clean oceans. It was created by Spinas Civil Voices.
Our oceans are threatening to become a massive landfill. Not only the surface is affected, the waste is now even floating in the deep sea. According to the latest studies, the weight of plastic waste will exceed that of fish in the sea by 2050 if things continue as they are.
OceanCare is at the forefront of efforts to achieve plastic-free oceans. As a UN Special Advisor, the Swiss organization is working intensively on solutions to curb marine pollution and mobilizing consumers to abandon disposable plastic. To raise public awareness, OceanCare has commissioned the creative agency Spinas Civil Voices to create the successful campaign to continue. In turn, the new print subjects strikingly show that plastic waste threatens the survival of marine life and encourage us to think about how we deal with plastic.
Responsible at OceanCare: Fabienne McLellan (Head of Public Relations), Silvia Frey (Head of Science & Education), Fabienne McLellan (Head of Public Relations), Sandra Ludescher (Communications/Marketing), Vera Bürgi (Executive Board). Responsible at Spina's Civil Voices: Stephan Huwiler (concept/AD), Guido Huwiler (concept/text), Conny Geibel (consulting), Analog/digital (image editing), Lorenz Spinas (overall responsibility).
