Schläfle Trittibach advocates more openness in wine enjoyment
The agency Schläfle Trittibach has developed a communication campaign for the market entry of the wine shop Latino Weine, which calls for more openness to new experiences of pleasure.
The wine shop Latino Wines specializes in wines from South America. The mission of the passionate wine lovers and connoisseurs is to curate an exquisite collection that will delight not only the palate, but also the senses. In addition to wines from Argentina and Chile, the range also includes drops from lesser-known wine-growing regions such as Bolivia, Brazil or Peru. The claim of Latino Wines is to offer a selection of wines that can be found nowhere else in Switzerland.
Schläfle Trittibach has developed a communication campaign for Latino wines. In it, she refers to the established wine regions and countries with a wink of the eye and calls for more openness to new experiences of enjoyment.
The campaign can be seen on posters, advertisements, at POS as well as on social media.
Responsible at Latino Wines: Manuel Bischof, Remo Schällibaum (owner). Responsible at Schläfle Trittibach: Marcel Schläfle, Christoph Trittibach (Creative Direction), Jürg Waeber (Text).
