Sayhey makes the Swiss Volley coaches visible
The Sayhey agency won the pitch for the national volleyball association «Swiss Volley.» A joint campaign is now dedicated to an important social cause: inspiring people to volunteer as coaches.
Under the title "Be yourself and more - become a trainer", the campaign shows how working as a trainer strengthens teams and also promotes personal growth.
Creative approach for a strong message
The agency won the pitch with a storytelling approach that combines authenticity and inspiration. The campaign breaks with clichés and shows coaches as personalities who can combine their passion for sport with work, family or other interests. "Our challenge was to create a campaign that combines emotional depth with a clear message," explains Svenja Tschannen, Creative Director at Sayhey.
Focus on personal growth
The campaign tells emotional stories of people who discover new perspectives and challenges through their work as coaches. A main film shows how coaches at different stages of their lives not only lead sporting teams, but also grow personally as a result.
The content of the campaign will be presented via social media, national platforms/broadcasters and at Swiss Volley events in order to reach as many people as possible. The aim is to reach a broad public and encourage people throughout Switzerland to volunteer.
