Salt for the cold season
Silverspot makes the Schüssler salts dance for the Swiss natural remedy producer.
For the immune system and our mental state, the beginning of the winter season is a challenge. The company Omida, commissioned Silverspot to convey the balancing properties of Schüssler salts through a TV spot on film. Silverspot took over the complete conception and realization of the project.
Remo Civatti, Managing Director of Silverspot: "We thought; how do we manage to breathe life into a product and thus convey characteristics that can affect our bodies? The answer was very clear: 3D animation." The result: products dance across the screen and pile up to form a scale before accurately lining up again. "The technical possibilities have been diverse and exciting for quite some time. However, the fact that these can also be used for a reasonable budget has only recently become possible. This means we can offer our customers an even wider range of possibilities without exceeding their advertising budget," adds Creative Director Nicolas Vonlanthen.
The TV commercials have been on air since Monday.
