Saatchi & Saatchi sends the Jeep Grand Cherokee on the Grand Tour
Under the slogan «Every big trip deserves a truly big car,» Jeep is promoting the new Jeep Grand Cherokee in its current campaign. Developed by Saatchi & Saatchi Zurich, the campaign focuses on the exceptional comfort that every ride promises.
As part of the campaign, interested parties are invited to see the benefits of the new Jeep Grand Cherokee for themselves. With a bit of luck, they will get to test drive the car for a whole seven days and explore Switzerland. Registration is via the website.
The Grand Tour of Switzerland serves as inspiration for the test drive with the Jeep. Together with the new Jeep, this automatically becomes the "Grand Cherokee Grand Tour". "With our campaign, we want to show that the new Jeep Grand Cherokee is an exceptionally comfortable car. And comfort is particularly noticeable when you are on the road for a longer period of time. That's how we came up with the idea of the Grand Cherokee Grand Tour," says Sören Schröder, Managing Director Creation at Saatchi & Saatchi Zurich, explaining the creative approach.
The broad-based campaign is structured in two phases and primarily relies on a digital channel mix with YouTube videos, display and social ads as well as e-mailings. Additional measures are also planned, such as a physical mailing for existing customers and ambient installations. All advertising media invite interaction and lead to different user-optimized landing pages.
The campaign has been live since mid-September and will run until mid-November.
Responsible at Jeep: Rico Helmrich (Senior Marketing Communications Manager). Responsible at Saatchi & Saatchi Zurich: Sören Schröder (Managing Director Creation), Holger Schicke (Managing Director Consulting), Rémy Steinmann (Art Direction), Berni Brungs (Text), Noëmi Camenisch, Sascha Djabbari, (Account Management). Other partners: Kevin Hy (Photo & Video Producer | Bagels of Berkeley), Ramon Osti (Social Consultant & Producer | Bagels of Berkeley), Rahel Dürsteler (Senior Social Consultant & Strategist | Bagels of Berkeley), Luciano Hagge Dias (Digital Business Director | Bagels of Berkeley). Fahreta Murtovi (Account Manager | Publicis Media Switzerland), Yanick Schönenberger (Account Director | Publicis Media Switzerland), Cai San Duong (Digital Account Manager | Publicis Media Switzerland), Peter Schachtler (Digital Account Director | Publicis Media Switzerland).
