Ruf Lanz and Hiltl do not target any animal in the future either
In the continuation of the award-winning campaign "No animal in sight", Hiltl and Ruf Lanz make reference to the upcoming vote on the revision of the hunting law.
Since 2006, Ruf Lanz as lead agency has ensured that the Hiltl brand remains on everyone's lips. Most recently, in the 2019 hunting season, the campaign "Kein Tier im Visier" (No animal in sight) met the taste of vegetarians, vegans and also many flexitarians. According to Rolf Hiltl, the campaign triggered "a lot of positive reactions" and spread quickly on social media. Along the way, it won numerous awards, including Gold and Poster of the Year at the Swiss Poster Award, the highest ADC rating awarded in the categories of ads and posters (Double Silver), and Epica Silver.
Continuation refers to upcoming vote
The continuation of the campaign uses the example of the wolf, lynx and ibex to show that, regardless of how the Swiss electorate votes on the revision of the hunting law on September 27, Hiltl will continue to focus on the healthy pleasures that nature provides. In this case, on porcini mushrooms, sweet chestnuts and wild blueberries.
The campaign is now in use online and offline.
Responsible at Hiltl: Rolf Hiltl (overall responsibility); Patrick Becker (Head of Marketing & Communications); Milo Stegmann (Deputy Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht-Lanz (creative direction); Mario Moosbrugger (art direction); Armin Arnold (DTP); Miro Poffa (consulting). Composing & Image Editing: Ruf Lanz Art Department.
