Ruf Lanz and Build Smart show the art of connecting everything properly
«Build Smart» is a new platform for smart, connected building technology. In an awareness campaign, Ruf Lanz celebrates the art of connections.
The Swiss electrical wholesaler Otto Fischer is launching a new platform for intelligently networked building technology: "Build Smart" offers complete solutions in the field of energy and building technology and combines the electrical, heating, sanitary, ventilation and air conditioning sectors.
This new offering is to be publicized to a specialist audience throughout Switzerland, including electrical installers, industrial electricians, planners, architects and building owners.
Brand promise conveyed symbolically
At the heart of the new campaign are four films that celebrate the newly developed brand promise "The art of connecting everything properly". In the films, famous historical buildings and icons of modern architecture are masterfully combined in dot-to-dot style.
The Bundeshaus in Bern and the Flatiron Building in New York are emblematic of the possibility of energy-efficient renovations. The Opera House in Sydney and the Burj Al Arab Jumeirah in Dubai, on the other hand, are representative of modern building technology.
With the 16:9 and 9:16 film formats, all target group-relevant channels can be used: Websites, social media platforms, selected TV formats and e-screens in portrait and landscape format in the context of industry events. The art of connections is also staged on four print motifs in trade magazines.
Responsible at "Build Smart by Otto Fischer": Roger Altenburger (Managing Director); Pascal Grolimund (Head of Marketing); Stefan Ruf (Head of Communications); Alessandro Buriola (Research and Development). Responsible at Ruf Lanz: Markus Ruf (Creative Direction); Catherine Martin (Art Direction); Armin Arnold (DTP); Lara Cavelti (Consulting). Film production: RoDo Works. Gregor Szabo, Roger Koller (Director); Gregor Szabo (Illustration & Animation); Catherine Martin, Markus Ruf (Supervision).
