Ruf Lanz stages business seminars far away from the daily hustle and bustle
Ruf Lanz uses artistic PowerPoint landscapes to promote the Hof de Planis seminar center in Graubünden.
The seminar hotel Hof de Planis is located far above the valley floor of the Prättigau at 1280 meters. In the middle of the Grisons mountains, you will find generously designed rooms, a professional seminar infrastructure, warm hospitality and, last but not least, the necessary distance from the hustle and bustle of the day. The best prospects for successful seminars, conferences, workshops and events.
Ruf Lanz is drawing attention to this with a new campaign: Magnificent natural landscapes have been created from typical elements of PowerPoint presentations to advertise business seminars in the Grisons mountains.
Rudolf Florian, who runs the de Planis farm together with his partner Carmen Rickhoff, has this to say: "Every group has different needs, which we address individually. For companies from the city who want to get off their hamster wheel for a day or two and work in a focused way, our offer is attractive. We would like to increasingly address such guests with Ruf Lanz's new campaign."
Three different subjects will be featured on ads, postcards and social media starting in February.
Responsible at the de Planis farm: Carmen Rickhoff, Rudolf Florian (Managing Director). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (creative direction), Isabelle Hauser (art direction), Markus Ruf (text), Ursula Jaag (consulting). Illustrations: Catherine Martin, Isabelle Hauser.
