Ruf Lanz for Ewz: The climate thanks you, too
Ruf Lanz's Ewz campaign "Das Klima dank" (The climate thanks) is going into the next round. This summer, the climate is thanking private and business customers who already purchase an environmentally friendly product from Ewz.
The conceptualized by Ruf Lanz Campaign According to Ewz market research, "Das Klima dank" enjoys a high level of popularity among the Zurich population and is therefore already entering its fourth round. This time, the climate is thanking Ewz customers directly.
From Andy to Zoé, countless real names of customers who already purchase 100 percent natural electricity were put on posters. Almost 7,000 of them already have a share in an Ewz solar system.
On other posters, Ewz also thanks climate-conscious business customers in Zurich, from Migros to the Dolder Grand to VBZ, from the Kaufleuten Club to ZKB and the ZSC Lions. Because they already heat and cool with renewable energies, for example lake water, or rely on environmentally friendly charging solutions. And more and more of them are making an important contribution to the net-zero goal.
In addition, streetcar hangers on public transport invite the public to take part in the Züri Climate Quiz via QR code.
Climate pavilion at Werdmühleplatz
Ewz will also be staging a climate pavilion on Werdmühleplatz to accompany from During four weeks from mid-July to mid-August, visitors can learn all about renewable energies. There you will also find Ruf Lanz's climate wall, where you can publicly hang up your personal contribution to the climate.
The campaign is accompanied by Radio Energy with radio spots, radio climate week, interview with City Councilor Baumer, Insta-Stories, gamification, branded content. On special event days, Radio Energy reports live from the pavilion, for example on July 23, when Zurich reggae musician Dodo plays a live concert on Werdmühleplatz.
Responsible at Ewz: Katrin Rüesch (Campaign Management), Zoé Neurauter, Leif Grössinger (Project Manager), Livia Waldesbühl (Events), Hadrien Jean-Richard (Head of Storytelling), Julia Weber, Fabrice Göldi (Social Media), Thöme Jeiziner (Media Relations), Pascal Schaub (Head of Marketing and Communications). Responsible at Ruf Lanz: Mario Moosbrugger (Art Direction), Armin Arnold (DTP), Nadia Amaru, Miro Poffa (Project Management), Markus Ruf, Danielle Knecht Lanz (Creative Direction). External partners: Michèle Aschmann, Aschmann Klauser (image processing).
