Ruf Lanz: It should not fail because of the equipment
Don't let big projects fail because of the wrong equipment: Ruf Lanz demonstrates this for the Helly Hansen Workwear Center using historic buildings as examples.
Helly Hansen was founded in Norway in 1877 and, in addition to outdoor clothing, produces robust workwear for all professional groups who do not sit in a warm office but work outdoors in adverse conditions.
The current campaign for the Helly Hansen Workwear Center aims to show that Helly Hansen is equipped for tough jobs. The brand's Swiss online store operates a sales outlet in Wallisellen, among other locations.
Under the motto "Don't let big projects fail because of the wrong equipment", Ruf Lanz uses historical buildings and constructions to demonstrate that thinking big does not automatically mean doing big. Rather, it requires people in the right clothes to get down to work.
The campaign reaches decision-makers for workwear purchasing via B2B ads, direct mail, postcards and online ads.
Responsible at Helly Hansen Workwear Center: Peter Wider (CEO). Responsible at Ruf Lanz: Markus Ruf, Danielle Knecht Lanz (Creative Direction), Mario Moosbrugger (Art Direction), Markus Ruf (Text), Sherif Ademi (DTP), Gian Marco Juon (Consulting Management), Claudine Bernet (Consulting).
