Pink presents new polo shirt generation of the Swiss fashion label AD.M
To kick off the new season, the polo shirt brand AD.M is launching its ninth collection. However, the new styles aren’t being showcased on the catwalk—they’re taking center stage on the dance floor. The Zurich-based agency Rosarot has hired professional dancers to star in colorful online spots that demonstrate just how dynamic a polo shirt can be.
Not all polo shirts are the same. That's why the advertising and design agency rosarot opted for a special staging of the polo shirts for the launch of the new AD.M collection. In collaboration with the Zurich production company Filmgerberei, exciting online commercials were created that convey the fashionable groove of AD.M with dance moves.
With the messages "I don`t love YOU. I love NEW." for the new knitted polo shirts in spring and "Born to be styled." for the new summer collection, the brand is drawing attention to itself. And not just with videos on YouTube, Vimeo, Facebook and Instagram, but also with various online marketing measures (Adwords, influencers, displays and banners) and traditional print advertisements.
