Rod and FOPH show that we are all Federal Council
To complement the current campaign for the FOPH, Rod launches updated subjects and focuses on Alain Berset. The Federal Council, together with people from the population, explains what is at stake and how we can reduce the current sharp rise in infection rates - and why this is important.
The video resembles a speech given not by a single federal councilor, but by a number of people who are confronted with various facets of the corona crisis in our country. A doctor explains the importance of preventing health care overload, an entrepreneur cautions that the economy also needs our support, a schoolchild wants schools to stay open, a senior calls for the SwissCovid app to be activated, and Anne Lévy, the director of the Federal Office of Public Health, reminds us that we will only get through this crisis if we all stick together.
The video is intended as a supplement to the current Phase Red pictogram posters and repeats the rules and measures communicated on them in a warm, unifying, motivating and yet urgent tone. This is intended to repeat the central messages in a memorable way on social media channels and on television.
In addition to the red pictogram subjects with the message "Meet as few people as possible", the FOPH is now publishing additional motifs that will be used as digital posters and as online advertising media. Designed in the red signal color and with the iconic "Stop Corona" lockdown ribbon, they provide a reason to the appeal: "Prevent second lockdown now - Wear mask in public places."; "Avert health system overload now - Meet fewer people."; "Stop rise in infection rates now - Work in home office if possible." The promotional materials went live Thursday.
Responsible at BAG: Adrian Kammer (FOPH campaign manager), Caroline Ronzani (FOPH co-project manager), Céline Schoch (FOPH social media team), Cinzia Pastore Ferrari (FOPH research assistant), Joëlle Cirelli (FOPH social media team intern), Lars Bo Müller (FOPH co-project manager), Lukas Schmid (impact measurement and evaluation FOPH), Manon Vauthier (responsible social media FOPH), Mirjam Läderach (research assistant FOPH), Nora Grunder (publication management FOPH), Sabine Gassmann (publication management FOPH). Responsible at Rod: Adriana Rubin (Amplification Rod), Alessandro Reintges (Creative Direction Rod), Andreas Skjönberg (Strategy Rod), David Schärer (Head of Amplification Rod), Davide Arizolli (Multimedia Producer Rod), Heinrich Schnorf (Art Director Rod), Laura Zimmermann (Amplification, Rod), Leonie Wills (Consulting Rod), Lukas Wietlisbach (Art Director, Rod), Marco Meroni (Amplification Rod), Maude Federspiel (Social Media Manager Rod), Ondrej Maczko (Creative Direction Rod), Pablo Koerfer (Managing Director Rod), Regula Bührer (Head of Strategy Rod), Tiffany Lüthi (Head of Consulting Rod). Production: Lukas Wälli (camera), Michael Saxer (camera), RocketFilm (film production), Serge Baumeler (desktop publishing), Studio Z (music and sound), Team Tumult (post production DOOG), Unsere Farben (post production spot).
