Rod: For ZKB, less is more
Rod's latest corporate campaign sums up what Zürcher Kantonalbank does for businesses. When it comes to providing support, the bank—despite its size—focuses on using less technical jargon and communicating on an equal footing.
Company formation, export financing, succession solutions - the corporate clients of Switzerland's second-largest universal bank have different needs. ZKB positions itself as a reliable partner that responds to these needs and, based on its service mandate, does more for everyone - including all companies. With personal support in every entrepreneurial phase.
The proximity that ZKB strives for in direct cooperation should also be noticeable in the advertisements and social media ads, which are aimed specifically at entrepreneurs. And to those who would like to become one.
Responsible at ZKB: Jan-Hendrik Völker-Albert, Felix Peyer, Fabiano Annoscia, Alexandra Rahm, Cornelia Grüninger, Florian Gruber, Dominik Streich. Overall responsibility for conception and creation: Rod Communication. ProductionTasty Pictures, Lea Fee (Executive Producer), Alessandra Dolci (Producer), Giosch Netzer (Junior Producer), Apricotberlin (Photographers/Directors), Fabian Kimoto (DoP), Sean Fee (Editor), Pablo Nouvelle (Music), Nurali Kushkov (Colorist). Media realization and image processing: Blish, Jlona Kopf, Jana Weber, Fabrizio Rutishauser, Carolina Alpiger, Roman Aebi, Jasmin Knecht, Talia Al-Kenani. MediaWebrepublic, Chiara Naunheim (Consultant Programmatic Advertising), Beatrice Krischan (Senior Consultant Print), Florina Berg (Consultant Social Media Marketing), Sandra Fischer (Consultant Media Strategy), Nadine Schuler (Account Manager).
