Rod promotes "Intelligent Digital," a new service from PwC
With its «Intelligent Digital» approach, PwC Switzerland is launching a service designed to support companies on their path to digital transformation and help them achieve long-term competitive advantages. To this end, the Rod agency has developed campaign concepts for the Swiss corporate market based on the international campaign approach.
Technological change creates a wide range of opportunities for the business world, which can lead to the question of which technology makes sense for a company and how it can be implemented successfully. With "Intelligent Digital", PwC wants to ensure that companies achieve long-term competitive advantages with their digital transformation projects, which have been developed through digital solutions.
To convince decision-makers from the Swiss business community of "Intelligent Digital," Rod designed posters at the locations of the largest Swiss companies and in the vicinity of the Swiss Economic Forum in Interlaken, as well as a series of different online measures.
Responsible at PwC Switzerland: Jan-Hendrik Völker-Albert (Head of Marketing & Communications); Anja Brun (Marketing Senior Manager); Serge Born (Brand Manager); Florence Neurauter (Marketing Manager); Mine Kremer (SEO & Advertising Specialist); Levin Gubler (Web Specialist); Jessica Tinnacher (Senior Social Media & Content Consultant). Concept, creation and realization: Rod Communication. MediaGoldbach Media Switzerland; Dreifive. Banner production: Cubera Solutions.
