Ringier Advertising makes dreams come true for Angela Bruderer

With every purchase of bedding, Angela Bruderer's customers have recently been helping to make dreams come true. This is because a portion of the proceeds from the bedding range goes into the "Dream Fund", which the Winterthur-based company uses to make selected heartfelt wishes come true. With this campaign idea, Angela Bruderer wants to underline her commitment to social responsibility and sustainability. "We want to do our bit for society by making some dreams come true," explains Ulrich Dreher, Managing Director of Angela Bruderer.

Conception and design of the microsite Eintraum.chRingier Advertising and its Brand Studio were responsible for the production of videos and branded stories, print and online advertising materials and the entire media planning. The campaign is complemented by numerous measures via Angela Bruderer, such as newsletters, social media ads, placements in numerous retail media as well as catalogs and direct mailings.

The first dreams, such as a hot-air balloon ride or a helicopter flight, have already been fulfilled. The fulfilled dreams are portrayed on the campaign microsite, among other things. "In this way, we not only trigger positive emotions, but also create more closeness," says Silvan Hafner, Head of Marketing at Angela Bruderer.
The dream campaign is currently in its second wave and can also be seen out-of-home.

Responsible for Angela Bruderer: Silvan Hafner (Head of Marketing), Gian-Luca Courtin (Marketing Manager). Responsible at Ringier Advertising: Mariella Preisinger (Senior Account Manager), Jana Leonhard (Head of Creative Concepts), Daniel Marx (Head of Video), Linda Lustenberger (Video Producer), Nuria Spycher (Senior Video Producer), Thomas Rickenbach (Head of Content), Tom Wyss (Editor), Elgee David Wee (Art Director), Tanja Schwartz (Sales). Text/Concept: Patrick Meyer / textmeyer.ch. Art Direction: Ricco Pachera / riccopachera.ch.