Republica and 7 Melons send "Melvis" to Seven and "Sing meinen Song
The Bern-based agency Republica and the Grand Casino Bern’s online casino, «7 Melons,» have created the character «Melvis,» who will now serve as the public face of the online casino’s wide range of offerings. «Melvis» will make his first appearance on «Seven» and “Sing meinen Song.”.
"The Invisible Man", "Lucky Lady", "Infinity Hero" or "Jack Pots" - in the booming field of online casinos, characters are omnipresent. In close cooperation with the Grand Casino Bern, Republica has developed a fantasy figure for "7 Melons" that represents the sender formally and in terms of content. In doing so, "Melvis" becomes the prominent face and storyteller of the 7 Melons brand and has prominent appearances in all communication measures as well as on the game platform itself.
"Sing My Song" with "Melvis"
For the first time, "Melvis" appears on the latest season of "Sing meinen Song," which 7 Melons sponsors. In the process, the character skillfully dances his way through the sponsorship formats during the breaks or the cut-ins during the show.
Republica is responsible for character design, animation, naming and storytelling. The idea for "Melvis" was developed together with the team of 7 Melons.
Responsible at Grand Casino Bern, 7 Melons: Ludwig Nehls, Gerald Fineder, Bruno Peake, Laura Wälchli.
