Renzen Communications creates campaign for Schweiz am Wochenende
Renzen emphasizes the advantages for Switzerland at the weekend of publishing a "Sunday newspaper" on Saturday.
Sunday begins on Saturday. This was the motto under which AZ Medien launched the Switzerland at the weekend was launched. Switzerland's first weekend newspaper is the successor to the Switzerland on Sunday and is published as a newspaper for two days on Saturday.
As part of the launch campaign, the Aarau agency Renzen Communications created two TV/cinema spots and a radio spot that dramatize the theme "More time". In line with the newspaper's claim: more time for the big picture (international/national reporting), more time for the local (regional focus).
The commercials will be broadcast from October 2017 on the publisher's own channels (Tele M1, Radio Argovia) and in the Pathé Movie Theaters in Basel.
Responsible at AZ Medien: Zaira Noro (Head of Marketing); Dietrich Berg (Managing Director Newspapers); Tabea Riesen (Marketing Manager User Market). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD/text); Frédéric Renzen (consulting). Responsible at Level Two, Schlieren: Gregor Rott (production).
