Publicis seeks first message sent over 5G for Sunrise
The first man on the moon showed us how it's done: big and important moments require equally historic words. And because Sunrise has installed the first 5G antenna in Switzerland, the company is now looking for suggestions for the first message to be sent with it.
The video appeal, in the style of a 1950s news program, was produced entirely by Publicis production company Prodigious and will be used exclusively on Facebook, YouTube and Instagram. Anyone who would like to take part can post their suggestion in the comments below the video. A message will then be selected, sent via 5G and immortalized with a brass plaque on the antenna.
Responsible at Sunrise: Christoph Timm (Director Brand Strategy & Marketing Communication), Anna Leutar (Senior Marketing Manager Consumer Brand Communication Consumer Customers), Andreas Jäggi (Marketing Manager Consumer Brand Communication Consumer Customers), Marc Halm (Marketing Manager Online & Social Media). Responsible at Publicis: Peter Broennimann (Creative Director), Yannick Schaller (Text), Sandy Pfuhl (Art Direction), Franziska Wiesner (Consulting), Prodigious (Production), Stefan Rüegg (Director).
