Publicis demands: More ghetto, drags and country bumpkins in parliament
This year's campaign for the Youth Session sets an example for diversity - and also invites those to participate who would otherwise be left out. Publicis is responsible for the creation.
Once a year, the Federal Parliament does not belong to the established National Councilors, but to young people. During the youth session, they discuss socio-political issues from their very own perspective. To encourage as many different young people as possible to participate, the Publicis campaign focuses on diversity. Politics needs more drags, more handicaps or more ghettoes: these announcements make it clear that for once, everyone can get involved in the Federal Parliament.
Even during the development of the campaign, Publicis relied on the participation of young people: The messages were discussed and worked out together with the models, and the idea was selected by a youth panel. So this year, young people are not only shaping the political discussion, but also the advertising for it.
The campaign can be seen now as moving images on social media as well as posters around schools and will be continuously added to until the youth session on November 5-8.
Responsible at SNYC: Lauriane Laville (Communications Manager), Giona Rinaldi (Project Manager). Responsible at Publicis: Yannick Schaller (Text), Sandy Pfuhl (Art Direction), Nicole Waldis, Hannah Zuettel, Dara Stacher (Graphics), Jan Kempter (Creative Direction), Philipp Zubler, Daniela Steffen (Consulting), Matthias Koller (Managing Director). Responsible at Prodigious Zurich: Matteo Attanasio (film and photography), Dario Schmid, Alexander Fasi, Marco Christen (image editing and motion design).
