Process artfully realizes "The Fine Art of Drinking" for Al Mulinetto
The Process agency has transformed the posters for the Ticino winery "Al Mulinetto" into an art project. The headline "The Fine Art of Drinking" thus takes on a double meaning.
Connoisseurs would probably describe Al Mulinetto's specialties as art themselves. The grappa, which is limited to 250 bottles, has won several awards, while the Merlot has received top ratings. The design of the products has also won the manufacturer several awards. The campaign slogan: "The Fine Art of Drinking" therefore fits perfectly.
To do justice to this, Process came up with something special: it gave young Swiss artists and typographers the opportunity to design the subjects for the posters. The result is three very different, artistic works. They have been on display since November and have been added to the collection by the Museum für Gestaltung Zürich. And the art project is to be continued: Other artists are already working on new designs.
