Positioning campaign for Neue Aargauer Bank
#WeLoveAargau. This statement forms the communicative bracket of the new campaign for Neue Aargauer Bank, which the Aarau-based agency Renzen Communications was commissioned to implement together with photographer Michel Jaussi.
With the hashtag #WeLoveAargau, NAB gets to the heart of its local roots and at the same time its digital competence: NAB has its roots in Aargau, this is where it is at home and where it actively shapes social, economic and cultural life in the canton. The pride and joy of being part of this diverse Aargau resonates in the artistic subjects by Michel Jaussi, which in combination with the headline each tell a humorous-ironic story. In one sentence: the campaign shows NAB as a bank that not only carries Aargau in its name, but also in its heart.
As part of the soft launch, four subjects were created in a first step, which are used on posters, advertisements, in the offices and on the web. In addition, a 90-second film with a soundtrack by the Aargau singer-songwriter Nick Mellow, which focuses on NAB's ties to the canton, will generate emotions. Further measures of the long-term campaign are in development.
Responsible at Neue Aargauer Bank: Roland Herrmann (CEO); Thomas Ackermann (Head of Marketing & Communication); Nadine Schmid / Angela Stoffel / Salomé Staubli (Project Management); Kaspar Loeb (Consulting). Responsible at Renzen Communications: Nicolas Renzen / Frédéric Renzen (consulting); Hanno Lietz (CD, text); Stefanie Berchtold / Andrea Brun (AD). Partner: Michel Jaussi Photography. (photography and moving image); Patrick Salonen (image editing); Avarel Studios (film production); Nick Mellow (music).
