Pop shows the best on Monday for Migros magazine
Nobody likes Mondays. Pop Creative Services' current campaign for the Migros Magazine newsletter aims to change that - and declares Monday Newsletter Day.
Newsletters are enjoying steady popularity: more than 70 percent of Swiss people have subscribed to at least one. The Migros Magazine newsletter has just under 160,000 users in German- and French-speaking Switzerland.
Every Monday, the Migros Magazine newsletter is published with reports, features and background info from the Migros universe and beyond. Pop's digital campaign celebrates Mondays and stages the newsletter's variety of topics in a playful and light-hearted way. The campaign with banners, newsletter and app content as well as social media will be flanked by print ads and will run from May 2021.
Responsible at the Federation of Migros Cooperatives: Katharina Seckel (project management), Philipp Glauser (overall responsibility). Conception, creation and realization: Pop Creative Services.
