Polyconsult: "Side by side" with Berner Kantonalbank
A new branding campaign for the Berner Kantonalbank aims to convey the message that BEKB is always there for its customers—throughout their entire lives.
Life thrives on change. Berner Kantonalbank wants to accompany its customers through life - from the first investment decision to estate planning. This is now also the theme of the bank's new image campaign: Polyconsult shows situations from life and links them to financial needs. As a reliable partner, the Bern-based financial specialist stands by its customers at every stage of their lives.
The campaign is based on BEKB's Strategy 2025 with its "side by side" approach to customer care. Whatever life brings: BEKB offers competent advice, individual support and suitable solutions for changing needs.
The campaign was launched at the end of May and can be seen on social media ads, various online measures, posters, DOOH, print and at the POS.
Responsible at Berner Kantonalbank: Marc Wyttenbach (Head of Marketing Communications, Sponsoring & Partnerships), Regula Jauner (UKOM specialist), Andrea Nina Thomet (UKOM specialist). Responsible at Polyconsult: Mike Brodbeck (overall responsibility), Michelle Müller (consulting), Myriam Schneider (consulting), Silvio Truffer (creative direction), Raphael Gammenthaler (text/concept), Alessandro Mattarelli (art direction). Responsible for Media Online: Attackera
