Ovomaltine winter campaign: 2.5 million views for one video

It is well known that Ovo and winter undoubtedly belong together. This year, the Swiss cult brand is once again entertaining its followers on Instagram and Tiktok with a variety of content pieces during the cold months. The asset with Andri Ragettli and the one with Giulia Tanno form the centerpiece of the multi-month campaign.

After performing daring freeski jumps in recent years, this time he can be seen ice diving Andri-style: Not only does he take a dip in a lake with water temperatures around freezing point with an Ovo Protein Drink in his hand, but he also dives under its frozen surface and smashes the frozen layer of ice above him to emerge and finally treat himself to a sip of Ovo Protein Drink. The video generated over 2.5 million views organically.

Anaïs Decasper new in the winter campaign

Giulia Tanno proves that even top athletes need a break every now and then - a reference to the new Ovo Break bar, which was launched last year. During a jump over a kicker, there is a seamless match cut into the training hall, where she treats herself to an (Ovo) break and then jumps back into the snow park.

For the first time this year, creator Anaïs Decasper is also part of the Ovo winter campaign. In four assets, she shows well-known prejudices and situations relating to winter sports with a twinkle in her eye. The entire campaign was conceived and implemented by Pas Mal in close collaboration with Jung von Matt Impact, Ovomaltine and the creators.

Responsible at Wander: Lena Cina (Junior Brand Manager), Eva Hauck (Brand Manager), Christof Stulz (Marketing Manager). Responsible at Pas Mal: Jonas Bayona (Creative Direction), Valérie Gantenbein (Account Direction), Noah Nüssli (Social Video Production), Julia Suter (Project Management); responsible at Jung von Matt IMPACT: Gabriela Oetliker (Senior Digital Media Consultant).